Stress-free Online Car Buying | Experience RCU Online Auto Center

Thank you for visiting our RCU Auto Services website. RCU Auto Services and our affiliates (together, "RCU Auto Services" or "we") strive to make our website a useful tool and a rewarding experience for our customers by tailoring the content to your personal needs and interests. We hope that you find our website to be a useful part of your car-buying experience.

To accomplish this, we responsibly collect and utilize personally identifiable information. We respect your privacy and this Privacy Policy documents our commitment to safeguard and treat your privacy and your personal information with reasonable care and in strict compliance with applicable law.

This Privacy Policy applies only to our website and information collected through our website. It does not apply to any third-party site or service linked to our website or recommended or referred by our website or by our staff. Further, it does not apply to any other type of online site or online service operated by RCU Auto Services or its affiliates, or to any of our offline activities.

1. How We Collect and Use Your Information
You may interact with RCU Auto Services in a variety of ways online, including a mobile device. We offer sites and applications that permit browsing and do not require registration. You may search our website for car models, prices, and other information provided through our website without submitting your name, email address, or any other personally identifiable information. The information that we may collect from you through your visit includes information you input, such as your name, address, email address, other contact information, and data resulting from your activity. We may gather additional information, such as the type of device and browser you are using, the IP address of your device, information about your device’s operating system, and additional information associated with your device. Otherwise, the information is used in the aggregate to analyze trends, administer the website, diagnose any problems, track a visitor's movement in the aggregate, and gather broad demographic information. This information allows us to understand your needs, so we can serve you better.

2. Cookies
Cookies are pieces of information stored directly on the device you are using. We use cookies and information gathered through their use to make your experience with RCU Auto Services more personalized based on the products, services, or other interactions you have with us.
Cookies allow us to collect information such as browser type, time spent on the website, pages visited, language preferences, and your relationship with us. We use the information for security purposes, to facilitate navigation, to display information more effectively, to personalize your experience while engaging with us, and to recognize your device to allow your use of our online products and services. We collect statistical information about the usage of the website in order to continually improve the design and functionality, to monitor responses to our content, to understand how Members and visitors use the site, and to assist us with resolving questions regarding the site.
RCU Auto Services partners with third-party advertising company Google to collect information about how users navigate our website. Google Analytics is used to collect this information. For more information about Google Analytics, view Google’s Privacy Policy.

3. Cookie Settings and Do Not Track Signals
Most browsers automatically accept cookies, but you have the option to change your browser setting to decline them. You can refuse to accept cookies and enable “Do Not Track” signals as most devices and web browsers offer their own privacy settings. You will need to manage your privacy settings for each device and browser you use.

4. Google Analytics and AdWords Remarketing
RCU Auto Services uses Google Analytics, a web analytics service provided by Google. Google uses information generated by cookies about your use of our website to evaluate your use of our website, compile reports on website activity for our website operators, and to provide other services related with the website and internet use. For more information about Google Analytics and how it collects and processes data, please visit http://www.google.com/policies/privacy/partners/. To opt out of Google Analytics, please go to https://tools.google.com/dlpage/gaoptout.

To help us manage our advertising and website, Google offers many products in addition to Google Analytics, including Google’s Analytics for Display Advertisers, AdSense, AdWords, and a range of DoubleClick-branded services. RCU Auto Services participates in an integrated version of Google Analytics and DoubleClick products or services and/or other Google display ad products or services, known as Google Analytics for Display Advertisers. As with Google Analytics, you can learn more about Google Analytics for Display Advertisers, or you can opt out, by going to https://tools.google.com/dlpage/gaoptout.

We have or may enable interest-based advertising features, including remarketing, with Google Analytics in connection with other Google services. This kind of advertising based on consumer interests, in addition to remarketing, include Google’s Adword product features, including interest categories, similar audiences, other types of interest-based advertising and demographic and location targeting. DoubleClick advertising cookies or mobile advertising identifiers, associated with your use of our website, are or may be employed by us in all aspects of remarketing in online advertising.

"Remarketing" is a feature of interest-based advertising that lets us reach people who have visited our website. Remarketing helps us match interested people, like you, with a relevant message on our website or even when you search on Google using our keywords, use Google products like Gmail, or visit other websites. We gather information through cookies for remarketing, and similar audiences feature in AdWords, simply to make your visits relevant and allow us both to pick up where we left off on your last visit.

Our partners, including Google, use cookies to serve ads based on your past visits to our website and to show our ads on other sites . You can opt out of Google's use of cookies by visiting Google's Ads Settings. Alternatively, we may use Google DoubleClick's remarketing pixels to participate in remarketing and create a remarketing list of potential customers. In such case, instead of the previous link, you can opt out of DoubleClick's use of cookies by visiting the DoubleClick opt-out page or the Network Advertising Initiative opt-out page. Finally, you can opt out of any other third-party advertising partner's use of cookies by visiting the Network Advertising Initiative opt-out page.

We may require the submission of certain information when you use some services available on our website. Our website uses a variety of contact forms and phone numbers for visitors to request information, products, and services. We collect a visitor's contact information to get in touch with our prospective customers about their requests, and to send them additional information upon request.

5. Our Use Restrictions on Your Personally Identifiable Information
RCU Auto Services does not sell personally identifiable information. Additionally, RCU Auto Services does not share personally identifiable information with any third party not affiliated with RCU Auto Services, except service providers who may assist us.

6. Third Party Widgets
We may allow certain widgets (e.g., social share buttons) on our site to provide you with the ability to easily share information to another platform, usually social media platforms. These platforms may access your cookies and other information once you have logged on to their platform. Please note that third parties' use of cookies and information that you provide to them is subject to their own privacy policies, and not the RCU Auto Services’ Privacy Practices.

7. Third Party Disclosure
We do not disclose or sell personal information about you or our former customers to non-affiliated third parties, except as permitted or required by law or regulation or as specified above (See Google AdWords and Third-Party Widgets).

8. Our Agents and Vendors
RCU Auto Services may use other companies and/or individuals to perform any functions described in this Privacy Policy, on our behalf. Examples include data and network hosting, service reminders, verification of sales, order processing and fulfillment, administering contact information and e-mail services, and running special promotions. Such parties only have access to the personal information needed to perform these functions and may not use or store the information for any other purpose. We obtain commitments from these agents and vendors working on our behalf to refrain from using any information provided by RCU Auto Services to send you unsolicited e-mail messages from third parties or similar communications and from sharing your information with unrelated parties.

9. Disclosure of Personal Information as Required by Law or Otherwise
We will disclose personal information when required by law, or if we have a good-faith belief that such action is necessary to (a) comply with a current judicial proceeding, a court order or legal process served on us, or to comply with the request of a law enforcement agency, (b) protect and defend our rights, or (c) protect the rights, property, and other interests of our users or others.

10. Your Consent and Notification of Changes
By using any of our website or submitting information to us online, you agree that we may collect and use this information as stated in this Privacy Policy at the time we collect the information. This Privacy Policy is subject to change and is reviewed periodically. Any change will result in an updated revised date at the bottom of these practices and will be effective upon the date of posting on our website. Any use of the site equates to acceptance of the terms contained within these practices. 

11. Further Information about Our Privacy Policy and Practices
This Privacy Policy applies to all visitors and customers of our website. We may delete any or all of your information at any time without notice to you for any reason or no reason unless otherwise required by law to retain it. You may have other privacy protections under California law and other state laws, and we will comply with any applicable state laws. This Privacy Policy replaces any previous policy on this topic and any statements or disclosures to you about our information practices.

Last Updated: June 17, 2020